Survey

Digital marketing

This project is a survey platform developed by TechTIQ Inc. for Innobay Group, a B2B digital marketing agency serving SMEs and organizations across industries such as Banking, Engineering, Real Estate, and Government sectors.

The platform helps businesses collect user feedback, analyze data, and improve engagement through surveys, incentives, and rewards.

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Overview Image

What The Client Required

The client needed a survey platform that could manage users, track engagement, and provide insights through data analysis. The system had to support multiple languages, ensure a smooth user experience, and allow flexible data handling.

The platform also needed to support reporting, data import/export, and features that enhance user engagement through surveys and reward mechanisms.

  • User management with roles and permissions
  • Member management and activity tracking
  • Reporting and analytics for user trends
  • Multi-language content support
  • Excel/CSV import and export
  • Survey participation with rewards and redemption features
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Our Technologies

TechTIQ Inc. followed a structured approach to evaluate and select the most suitable technologies, ensuring scalability, flexibility, and long-term maintainability.

01
Defining project requirements
02
Studying the market
03
Evaluating technology options
04
Considering community support
05
Comparing alternative solutions
06
Planning for future scalability
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The following technologies were used for the platform:

  • MySQL
  • Native mobile development (Swift and Kotlin)
  • Crash tracking tools
  • Analytics tools
  • Social sign-on and sharing
  • Location monitoring
  • Push notifications
  • Data encryption (2-way, 1-way, hashing)

Challenges

  • The business model was complex and required careful understanding
  • The initial design did not follow best practices for mobile UI/UX
  • The system needed to integrate across multiple platforms and services
  • Communication was challenging as the Product Owner was non-technical
  • Differences between testing and production environments caused unexpected issues
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Solutions

  • Requirements were clarified in detail before development and during updates
  • A user-centered design approach was applied, incorporating feedback from non-technical users
  • Wireframes were created to align expectations and improve design clarity
  • Comprehensive testing scenarios were developed to reduce risks
  • A modular system was built to support flexibility and quick updates
  • Data encryption was implemented to ensure security
  • UX was optimized based on different platforms
  • Responsive user support was provided to quickly resolve issues

Advantages Partnering With TechTIQ Inc.

At TechTIQ Inc., we provide tailored solutions with competitive pricing, strong technical expertise, and reliable support to help clients achieve business success.

Improved Cost Planning
A structured pricing model helps clients manage budgets effectively and improve resource allocation

Focus on Core Business
Clients can focus on marketing and business growth while TechTIQ Inc. handles technical development

High ROI Delivery
Efficient processes ensure strong return on investment for clients

Agile and Flexible Development
The team adapts quickly to changes, helping clients improve their systems faster

Faster Development and Deployment
A dedicated team enables faster delivery and shorter time to market

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