Fruta

Ecommerce

Fruta is a modern eCommerce and supply chain platform developed by TechTIQ Inc., designed to improve transparency and efficiency in the fresh produce industry.

The platform enables suppliers, wholesalers, distributors, and retailers to monitor inventory in real time, reducing spoilage, improving delivery speed, and enhancing collaboration across the supply chain.

By digitizing traditionally manual processes, Fruta helps modernize the fresh produce ecosystem and supports long-term business growth.

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Overview Image

What The Client Required

The client needed a multi-tenant platform that combines eCommerce functionality with supply chain management. The system had to provide real-time visibility into inventory and transactions while supporting seamless interaction between buyers and sellers.

In addition, the platform needed to support multiple communication channels, flexible ordering workflows, and cross-platform access across web and mobile devices.

  • Multi-tenant marketplace for fresh produce
  • Real-time notifications (Email, SMS, Push, In-app)
  • Order management and invoice generation
  • Demand posting (buyers request products with quantity)
  • Product and inventory management
  • Shopping cart and order allocation
  • Buyer–seller connection management
  • Donation feature for organizations
  • Cross-platform support (web and mobile)
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Our Technologies

For this project, TechTIQ Inc. designed a scalable, cloud-based architecture to support real-time data processing, high availability, and multi-platform access.

A structured approach ensured performance, security, and flexibility across backend, frontend, and mobile systems.

01
Defining business and technical requirements
02
Conducting feasibility analysis
03
Building Proof of Concept (PoC)
04
Aligning with team expertise
05
Evaluating cost and scalability
06
Performing risk assessment
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Backend

  • ExpressJS
  • MongoDB (Mongo Atlas)
  • Google Cloud Platform (App Engine, Cloud Functions, API Gateway, Cloud Storage)
  • Redis
  • Firebase Authentication
  • Firestore
  • Twilio (SMS service)
  • Firebase Messaging
  • Ecospend (payment integration)

Frontend

  • NextJS (React framework)
  • Material UI
  • Axios
  • Lodash

Mobile

  • React Native
  • Redux, Redux Saga
  • React Native Firebase
  • CodePush
  • React Navigation
  • Deep Linking
  • QR Code Scanner
  • Gifted Chat

Challenges

Backend

  • Designing and managing microservices architecture
  • Securing sensitive data (including payment-related data)
  • Customizing authentication mechanisms

Frontend

  • Missing or incomplete UI designs (especially admin features)
  • Issues in staging and production environments

Mobile

  • Performance limitations across Android and iOS
  • Constant requirement changes affecting UI consistency
  • Some features lacked optimal performance

General

  • Time zone differences impacting communication
  • Inconsistent design due to resource constraints
  • Inaccurate initial estimations during sprint planning
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Solutions

Backend

  • Implemented secure database access and backup strategies
  • Built custom authentication using Firebase
  • Enabled service-to-service communication via HTTP

Frontend

  • Clarified requirements closely with stakeholders
  • Reproduced issues locally to identify root causes
  • Iteratively refined UI design and implementation

Mobile

  • Rewrote performance-critical features using native code
  • Standardized shared components to improve consistency
  • Allocated more time for requirement analysis and estimation

General

  • Adjusted communication schedules across time zones
  • Improved requirement planning before each sprint
  • Maintained stable team resources throughout the project

Reporting

Saigon Technology

TechTIQ Inc. and the client conducted daily meetings to track progress and resolve issues efficiently.

Bi-weekly sprint reviews were held to present deliverables, gather feedback, and adjust development plans. These regular sessions ensured transparency, alignment, and continuous progress toward project goals.

Building A Team

To deliver a complex supply chain and eCommerce platform, TechTIQ Inc. assembled a dedicated team with expertise in backend systems, cloud infrastructure, mobile development, and user experience.

The team maintained strong collaboration, structured workflows, and continuous communication to ensure high-quality delivery.

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Understanding business workflows, user needs, and technical requirements to ensure the right solution from the start.

Selecting experienced engineers and building a well-structured, cross-functional team aligned with project goals.

Maintaining clear communication through regular meetings and collaboration tools to keep all stakeholders aligned.

Using iterative development with ongoing feedback to adapt quickly and improve product quality.

Ensuring system stability through continuous testing while maintaining clear planning, progress tracking, and risk management.

Advantages Partnering With TechTIQ Inc.

For this project, TechTIQ Inc. focused on delivering a scalable and efficient platform that improves supply chain visibility and business performance.

Better Cost Planning and Budget Control
A structured pricing model helps clients plan ahead, manage budgets effectively, and allocate resources with greater confidence

Strong Return on Investment
A well-defined development approach ensures the solution delivers real business value and long-term benefits

Agile and Responsive Development
The team adapts quickly to changes, enabling continuous improvement and faster enhancement of the system

High Performance and System Reliability
Extensive testing ensures the system performs consistently and handles large data volumes effectively

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